What is Rally?
Rally is a decentralized network and economic protocol that allows creators, including digital entrepreneurs, brands and celebrities, to form a better environment for interaction and monetization within their circles, without depending on any particular social media platform. Authors can form their own token communities without intermediary commissions or control from third-party platforms. And fans can now demonstrate which authors they like and which circles they belong to. Fans can express their loyalty and support for authors and open up exclusive access and benefits to content. Both authors and fans are rewarded weekly on the RLY community network.
Rally strives to operate with no fees or charges to preserve the platform's impact on the relationship between fans and creators. Thus, the platform does not maximize profits, unlike traditional media and social networks.