What is Basic Attention?
Basic Attention Token (BAT) is an ERC-20 token and, as a platform, was created to increase both efficiency and convenience in digital advertising. BAT is used predominantly for interaction between publishers, advertisers, and consumers. You can pay for advertising using BAT, catching the attention of potential consumers.
BAT is not just a token, but an entire payment ecosystem, providing both protection and rewards for consumers, high conversion levels for advertisers, and higher income for publishers. These groups create a large digital community; advertisers buy tokens to place ads, attracting consumers’ attention and paying for publishers.
The main goal is to eliminate the various economic and social costs currently observed in the digital advertising field, plus fraud, lack of confidentiality and malicious ads. To achieve these goals, developers created the Brave browser.