Basic Attention Token (BAT) was created to increase both efficiency and convenience in digital advertising.Get Wallet
What is BAT?
Basic Attention Token (BAT) is an ERC-20 token and, as a platform, was created to increase both efficiency and convenience in digital advertising. BAT is used predominantly for interaction between publishers, advertisers, and consumers. You can pay for advertising using BAT, catching the attention of potential consumers.
BAT is not just a token, but an entire payment ecosystem, providing both protection and rewards for consumers, high conversion levels for advertisers, and higher income for publishers. These groups create a large digital community; advertisers buy tokens to place ads, attracting consumers’ attention and paying for publishers.
The main goal is to eliminate the various economic and social costs currently observed in the digital advertising field, plus fraud, lack of confidentiality and malicious ads. To achieve these goals, developers created the Brave browser.
The BAT ICO was held on May 31, 2017, taking only 30 seconds. Developers have raised approximately $35 million from 130 investors. In addition, the BAT project received $7 million of investments from various venture capital firms, with a total of 1.5 billion BAT issued.
Brave Browser Features
Developers decided to use the business model “Pay to Surf” in Brave Browser. This old-school model appeared before the dot-com collapse. The idea is very simple: users visit the website and receive money for it, while the website owner uses income from advertising to pay users for spending time.
Thanks to the blockchain technology, consumers remain anonymous. Ads that are shown to the consumer based on browser history and search queries in Brave, now consumers only see high-quality and tested ads that fully meet individual interests (it does not depend on website ads and looks like pop-up notifications in Brave browser). Consumers can get BAT tokens for their time and attention while advertisers have high-quality targeting and pay only for real views.
- The ability to earn Basic Attention Token (BAT) tokens for watching ads, creating content, participating in airdrops, and performing simple tasks
- Blocking third party ads, banners, pop-ups, trackers, and cookies by default. Website pages load much faster
- Forced HTTPS
- End-to-end data encryption
- Built-in VPN and TOR
- Brave Payments - a micropayment system. Users can make donations for their favorite, most often-visited websites
- Support for torrent files and magnet links
- Users can also make donations to favorite content authors, bloggers, or specific YouTube, Twitch, and Twitter users, or even buy a premium subscription
Digital Advertising Problems
The digital advertising market is crowded. There are a huge number of scam companies on the Internet distributing malware to display intrusive ads to consumers. At the same time, this business area is very promising; however, ad blockers (for example AdBlock) bring huge financial damage and slow down industry progress because a huge amount of advertising is not shown to users.
Publishers suffer from a negative attitude towards digital advertising. Large corporations have noticed a significant income decrease in the advertising industry, due to fraudulent bots and the fact that devices are now often protected by Adblockers.
Advertisers also suffer losses, as it is becoming increasingly hard for them to find suitable places for their ads. Bots and fictitious websites trick them and poor targeting quality leads to ads being shown to the wrong audience.
Basic Attention Token Use Cases
Brave browser introduces its so-called “Pay to Surf” method using its proprietary BAT token. If a user doesn’t want to see ads, they can immediately turn off this option in the browser settings. Otherwise, they will see ads and earn BAT tokens. The advertising content depends on the user’s activity and their contextual requests.
Advertisers buy a BAT token and pay for placing ads on websites that collaborate with Brave platform. Brave displays two types of ads:
Customizable ads go directly to consumers through a separate browser tab and they receive 70% BAT for viewing it. Publishing ads are published on the friendly (collaborated) resources. The website owner receives 70% BAT for advertising and consumers earn 15% of BAT tokens for viewing ads. The remaining 15% then goes to Brave Software.
BAT token price depends on the following factors:
Advertisers use BAT tokens to pay publishers, websites publish ads, and consumers watch and interact with these ads. Consumers earn BAT for viewing ads and their interests are tracked in Brave browser using machine learning technology (personal data remains encrypted). Advertisers get good conversion through improved targeting. The greater the demand, the higher the price.
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